You found our Beehive …

Did you know Bees do not have ears? Instead Bees produce low-frequency sounds with their wings during several of their dances, to add extra information. They can't hear sound in the air, but can hear vibrations through the hive walls, and do communicate in this way.
Luckily for you, we DO have ears and we're looking forward to hearing from you.

Contact us, we’d love to hear from you:

+420 720 191 291

Drobneho 52, Brno, Czech Republic, 60200

Contact us

About Be

Be All Ears are driving awareness of the need to focus on customer experience initiatives across the CEE region.
David Reid - Be All Ears

Be What You Should Be

The original idea for Be All Ears came from David Reid, our Founder & CEO. David reviewed all the experiences and successes he has faced throughout his tenured career across several industries in corporate and start- up environments. David has held a pivotal role in contributing towards the success of many businesses within the CX realm and has spent most of his career in customer service leadership roles in large organisations, as well as sales and service leadership in the outsource/BPO industry.


When forming Be All Ears, David also considered some of the areas which often can be a frustration in his everyday life as a customer, which further led him to focus fully on CX, and that’s when Be All Ears was born. Now Be All Ears’ focus is the pro activeness of CX, helping businesses to improve their revenue and improve people’s lives.

Formed in early 2018, Be All Ears is a Customer Experience focused management consultancy built on trust and knowledge from a combination of first-hand successes and experiences which provide the stronghold for a unique Be approach. An approach which focuses on people at the core of all you do, really living by the motto “Be what you should be”.


David Reid our founder is a Certified Customer Experience Professional (CCXP) and a member of the Customer Experience Professional Association (CXPA). We fully support and condone their 6 core competencies of customer experience into all of our frameworks and methodologies.

6 Core Customer Experience Competencies:
  1. Customer-Centric Culture
  2. Voice of the Customer, Customer Insight, and Understanding
  3. Organizational Adoption and Accountability
  4. Customer Experience Strategy
  5. Experience Design, Improvement, and Innovation
  6. Metrics, Measurement, and ROI


We work with businesses to understand the real reason why they exist and how they can then translate their business objectives into a tangible and workable format. Combining corporate, brand and customer strategies to deliver on the main business objective as one simple balanced approach. Supporting companies to become truly customer centric.

Be All Ears was derived from two areas: “to listen” and “to be”


Together they form the basis for focusing on communication to support the transformation and improvement of embedding a customer centric culture in the modern era.

To listen

No matter what the industry, improvements are made based on understanding the needs of your customers, employees and financial goals. We listen, reviewing with you both quantitative and qualitative data points across an array of customer touch-points through the omni-channel spectrum. Combine this with the power of employee feedback and you have yourself a wide array of data points to help drive positive changes and eventually predict the impacts your CX changes will have.

To Be or not to Bee

Be’ crosses over into the wonderful world of the working ‘bee’. Just like a honey bee, everyone in the workforce has a role to play; the queen remains the lead and the workforce deliver to the needs of the hive, and their customers. This way of working for the bee has rarely changed, yet in our modern workforces we are constantly having to adapt.


Like bees, we all have a role to play, but just how are we delivering to these role requirements?

  • Who is leading the hive? Is it the customer, the employee, the CEO?
  • With more and more unique roles being thrown into the mix, how productive are we and how are we working to reduce internal silos?
  • How do you demonstrate the importance of keeping the customer at the heart of all you do, across some many roles?
  • Do employees understand the part they play in delivering a great customer experience?



“To Be” – often companies are getting lost and forgetting why they exist in the first place. No matter what the industry or business funnel, the customer is an imperative function which supports company revenue and growth. Yet the customer can also be the downfall of many companies if the experience one receives is a negative one, especially today with the ever increasing online social realm.


Businesses must realise their own reason for existence, define their mission, tie in the values to support this mission and work hard to transform their culture into a customer centric culture. This drives the end goal of delivering on the desired customer experience which drives sustainable business growth.

We need to ‘be’ leading from the front, ‘be’ in control and ‘be’ understanding of all areas which impact our customers and our employees experience, both positive and negative.


Anyone who interacts with your business is a link in the CX chain and we must “Be All Ears” if we are going to embed a true customer centric culture.


A combination of all of the above led to the naming of Be All Ears. You must be able to take a step back at times and just listen, walk in the shoes of others and act. Time is precious but if you cannot commit to this one activity, you will never be as successful as you could be, but you will have many a learning to add to your journey.

Be proactive and let’s start working together, today.