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ACXS Accredited Course – James Dodkins – 3rd February 2020

ACXS Accredited Course – James Dodkins – 3rd February 2020



Be All Ears are supporting international Rockstar.cx legend James Dodkins as he delivers the 3 day ACXS course in Bratislava, Slovakia. A hands on training like no other. Come and learn CX in its finest form.

Become an Accredited Customer Experience Specialist (ACXS) in Bratislava.

About this Event

The Accredited Customer Experience Specialist is:

A new customer experience training and certification program designed specifically for customer experience professionals who need powerfully simple and immediately impactful tools, techniques, frameworks and mindsets that when applied will radically improve the experience that their company delivers to their customers, gaining a lasting advantage in their industry.

Following satisfactory completion of the training attendees will be certified as an ‘Accredited Customer Experience Specialist’ / ACXS.

It is not:

  • An exam.
  • An attempt to convince you that the practice of Customer Experience is a worthy one.
  • An attempting to bombard you with meaningless statistics.
  • Just ‘Journey Mapping’ training.
  • Death by Powerpoint!
  • Through engaging in the practical application of ideas, you will be given tools and mindsets that compel change.


Why this program?

This exclusive program gives you a globally recognised certification accredited by The Academy of Customer Experience and BP Group.

It is also being delivered by international keynote speaker and host of Amazon Prime’s ‘This Week in CX’, James Dodkins, more familiarly known in the industry as ‘The Customer Experience Rockstar’. James is one of the world’s top CX influencers and content creators.

James will be joined by one of Europes most talented CX Specialists, David Reid. David is a senior operational & strategic executive with over 20 years’ customer management experience and is certified as a CCXP – Customer Experience Professional, currently the only CCXP within CZ/SK. As a CX Specialist at Be All Ears, David is passionate about improving the lives of others and now puts his focus into supporting businesses to be customer centric. Having resided within Czech Republic for 10+ years David is also passionate about improving the awareness around the value of focusing on customer experience initiatives across the CEE region.

The program is limited to just 12 spaces – this is to ensure you get maximum individual attention whilst benefiting from networking with your peer group.

What can you expect over the 3 days?

The program has been carefully designed to ensure that each day delivers distinct learning, building from one day to the next.

Throughout the training we will immerse you into a case study, where you will become part of Amazon’s new ‘CX Innovation Team’ and will learn tools and techniques that will help solve CX problems and capitalise on CX opportunities.

The format of the training is learn-apply-learn-apply, so you learn a concept AND understand and internalise a philosophy.


Day 1

Understand who your customers are and how you can connect with them at a deeper level. Look at your business from the ‘outside-In’ and understand your customers’ true needs.

  • Questions that matter
  • Psychographic Customer Segmentation
  • Customer Centric Strategy Matrix
  • Experience Outcome Canvas
  • Customer Needs Articulation

Day 2

Take the experience and improve it to deliver customer needs and Successful Experience Outcomes. Learn how to make experiences unique and memorable.

  • Simple Journey Mapping
  • Experience Improvement
  • The ‘CX6’
  • What to take away
  • What to add in
  • Proactive Experience Recovery
  • Customer Centric Team Structures

Day 3

Learn some quick and dirty experience ‘hacks’ that you can use right away to improve elements of your customer experiences and relationships, and then create a presentation to showcase your solution.

  • Experience ‘Hacks’
  • Presentation preparation
  • Presentation
  • Evaluation


But wait, there’s more!

We are also including some FREE bonus extras into your package. You can look forward to also receiving:

  • A £50 voucher to use at the Rockstore (www.cxrockstore.com)
  • 60 minutes free consultation worth £300 with James Dodkins
  • 10% discount on a future project with James Dodkins
  • 15% discount when choosing a consultancy subscription or future project with David Reid

Book now before the 12 spaces get taken!


How can I contact the organiser with any questions?

Email david@beallears.net with any questions.


What’s the refund policy?

A 50% refund will be given for any cancellations 2 months before, then 25% 1 month before, and 0% thereafter.


Do I have to bring my printed ticket to the event?

No, but as this is an exclusive event with limited spaces, please bring proof of ID that matches the name registered.


Can I update my registration information?

Yes absolutely, contact david@beallears.net to provide any updated information.


Is my registration fee or ticket transferable?

Yes the ticket can be transferred to somebody else, but is for these dates only.

Please contact david@beallears.net to let us know who the ticket is being transferred to.